Effective Date: October 23, 2025
Who we are: Rugged Roadways (“we,” “us,” “our”) operates the Rugged Roadways website and related pages (the “Site”).
1) Scope
This policy explains what we collect on the Site, how we use/share it, and your choices. If you follow a link to another service (e.g., YouTube, map providers, merch stores, affiliates), their policies apply there.
2) Information we collect
a) You provide:
Contact form or email: name, email, message content.
Newsletter signup (optional): email and preferences.
Orders via third-party merch store (optional): shipping/billing details handled by that store.
b) Collected automatically:
Usage data: pages viewed, referring URLs, approximate location (city/region), device/browser data, session length.
Cookies/Local Storage for analytics, preferences, and security.
c) From third parties:
Analytics/ads platforms (aggregated metrics).
Merch/affiliate partners (order or click performance, not full card data).
3) How we use information
Operate & improve the Site: troubleshoot, measure traffic, optimize content.
Communications: respond to inquiries; send newsletters you opted into.
Safety & compliance: detect spam/abuse; meet legal/contractual obligations.
Affiliates/monetization (if used): attribute clicks/purchases.
4) Legal bases (EU/UK)
We rely on: legitimate interests (run and protect the Site), consent (newsletters, non-essential cookies), and contract (e.g., merch fulfillment via partners).
5) Cookies & tracking
We use cookies and similar tech for:
Essential: site security, load balancing, consent memory.
Analytics: e.g., Google Analytics 4 with IP anonymization.
Embedded media/maps: YouTube/Vimeo players, onX/Google Maps may set their own cookies when you view/press play.
Affiliates: to credit referrals.
Your choices: Manage via our cookie banner, your browser settings, or platform tools (Google’s opt-out add-on, YouTube privacy settings, etc.). We honor Global Privacy Control (GPC) as a request to opt out of sale/sharing where legally required.
6) Embedded content
Our pages may embed:
YouTube/Vimeo: playing videos sends your IP/UA and page URL to the provider.
Maps (onX/Google Maps): loading map tiles shares similar technical data.
Social embeds: buttons/widgets may load third-party scripts.
7) Analytics & service providers
We use reputable vendors to host the Site, send email, provide analytics, store files, run forms, and process merch/affiliate links. They process data on our behalf under agreements and appropriate safeguards.
8) When we share information
We do not sell your personal information. We share only as needed with:
Service providers (hosting, email, analytics, security, merch/affiliate platforms).
Legal/safety: to comply with law or protect rights and users.
Business changes: if we reorganize, data may transfer under this same policy.
9) Data retention
We keep personal data only as long as needed for the purposes above (e.g., responding to messages, maintaining subscriber lists), meeting legal requirements, and resolving disputes. Analytics data may be kept in aggregate.
10) Security
We use reasonable administrative/technical safeguards (encrypted transport, strong account security, least-privilege access). No method is 100% secure; share only what you’re comfortable with.
11) Children’s privacy
The Site is not directed to children under 13 and we do not knowingly collect their personal data. If you believe a child provided data, contact us to delete it.
12) Your rights & choices
Email: unsubscribe any time via the link in our emails.
Cookies: adjust preferences via the banner or your browser.
Access/Correct/Delete: email us to make a request. We may verify your identity.
California (CCPA/CPRA): rights to know, correct, delete, and opt out of certain sharing. We do not sell personal information.
EU/UK (GDPR): rights to access, rectify, erase, restrict, object, and data portability; withdraw consent at any time without affecting prior processing.
13) International transfers
If we transfer data outside your region, we use lawful mechanisms (e.g., SCCs or equivalent) with our processors.
14) Contact us
Email: [your email]
Mail (optional): Rugged Roadways, [City, State/Region, Country]
We aim to respond within 30 days.
15) Changes to this policy
We’ll update this page for changes and revise the “Effective Date.” Material updates may also be announced on the Site.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.